Hundreds of years ago, Europeans had already lived under the protection of flax, enjoying the most natural and clean living conditions, and the honorable treatment of pure natural life, day after day, year after year. European flax culture has become one of the most prosperous and important fashion cultures in the world, and it is spread in every corner of European life. The wide application of the "fiber queen" has made Europe's most natural way of life flourish for a time, and has been passed down from generation to generation. Now, with the continuous improvement of people's living standards, the far east has also begun to transform from the delicate and smooth silk culture, and the rise of the flax textile industry. Under the leadership of the flax textile industry association, a large number of leading flax enterprises such as Xinshen Group have begun to promote and disseminate the flax culture. For flax textile and flax brand, it is an important practice of flax lifestyle. Green flax fiber is quietly coming into the sight of Chinese people's life, bringing people's desire for environmental protection and fashion life through green. There is no doubt that flax with natural talent quickly endorses the fashionable and elegant lifestyle, and a life storm full of natural flavor is coming.

China, the world's largest flax textile country, has begun to break the pattern of "two ends in the world" of raw materials and products in recent years, and has gradually started to set off a vigorous revolution in healthy lifestyle in China. Together with more natural fibers, China calls for green culture, spreads the essence of environmental protection, and drives a series of brand manufacturers such as terminal clothing, home textiles, soft clothing, accessories, DIY, etc. through various multi-functional fashionable flax fabrics, Integrate more popular fashion to meet people's eternal pursuit of a better and happy life. The awareness of environmental protection has awakened, the green concept has sprouted, and people have a deeper understanding and recognition of the noble charm of flax culture, which has made the flax terminal consumer market exceptionally active in recent years, especially the sales situation of flax clothing, home textiles and other products in summer is extremely hot. Of course, its international fast fashion brands, such as H&M, C&A, ZARA, GAP, UNIQLO, etc., also contributed a lot. They grasped the green, respected flax, and reached strategic cooperation with the famous domestic flax fabric enterprise Xinshen Group, etc., so that the fashion flax trend swept the entire consumer market and laid a good mass foundation for flax domestic sales.

Expanding domestic demand, good linen, good life

Flax culture has become an important culture towards a green and healthy lifestyle in the future, and flax domestic marketing has also become a practice leading people to a healthy and happy lifestyle in the future. Based on this, in the "12th Five-Year Plan" development outline, the China Hemp Textile Industry Association proposed to adjust the domestic demand and export structure to 1:1. Xu Jixiang, president of the China Hemp Textile Industry Association, also pointed out that 50% of the hemp textile enterprises will be used for domestic sales and 50% for export when doing a good job in export sales. To expand domestic demand and further open the domestic market through good product development and brand creative design, flax can enter thousands of households through different forms, share the most natural lifestyle from Europe and the United States, let green, low-carbon, environmental protection, health and comfort surround people's lives, and achieve the most natural and healthy beauty of mankind.

Realize large domestic sales through crisscross and multi-channel

Domestic flax sales have a long way to go. Under the leadership of the flax textile industry association, a large number of flax textile enterprises have spared no effort to promote the vitality of the flax domestic market through transformation and upgrading. Xinshen Group, located in the flax industry cluster of "China's famous flax and silk spinning town", has been committed to building a good brand of flax fabric for many years. Through the horizontal expansion of the application field of flax fabric, the flax fabric made of high-quality flax raw materials from France and other industries can be skillfully used by fashion brand designers in various industries to reach the end consumer market through the concept of quality+design and win the favor of fashion consumers. Such is the case for clothing fabrics, and home textile fabrics are no exception. In the past two years, flax fabrics have also been extended to important fields such as soft clothing, accessories, and handicrafts, showing the most natural charm of flax. Now Xinshen flax is still continuing to extend to more industrial applications. Not only that, Xinshen flax has also made deep exploration in various fields, subdivided the market, and gradually penetrated into the branches under various categories. This year, Xinshen flax cooperated with Suzhou Huqiu brand wedding dress enterprises to develop flax wedding dress fabric and flax dress fabric, which has become an important harvest for flax fabric to gradually subdivide and occupy the terminal in the clothing market.

Now Xinshen Group transmits the cultural value of flax and the good brand of Xinshen flax fabric through brand promotion through various major exhibitions every year. Now, it has formed three major domestic sales weapons with Xinshen flax fabric advanced customization, flax element spot fabric, and hemp home textile fabric as the main force, which has won the widespread favor of the consumer market and even the end brand manufacturers and designers, and has become an important driver of flax culture dissemination and flax domestic sales expansion in 2013. On September 15, 2013, "2014-2015 Xinshen Linen Fashion Trend Conference" and "Tea as Media" Sun Lin's special flax release, jointly held by Xinshen Group and the School of Fashion, Dalian University of Technology! It will be held at the linen fashion conference. This is a large-scale runway show about fashion, flax, culture, taste, and more about the trend of flax fabric. Combining with the theme concepts such as the release of international trend, it shows people a wonderful world about the future trend of flax from the perspective of flax.

"There is a long way to go, and I will search up and down." With the continuous growth of the flax textile industry, the continuous innovation of flax fabrics, the re-emergence of flax terminal fashion brands, to meet people's growing concept of environmental protection consumption, the essential needs of green cultural life, and further stimulate the vitality of China's flax domestic market, and increase the proportion of flax domestic sales. We have reason to believe that in the near future, flax culture will permeate every corner of people's lifestyle, and flax fabrics will be everywhere in people's living space. When the market is densely covered with flax texture, competing for the finished products of flax, with the sublimation of domestic sales, the most natural lifestyle has begun to predict a happy and beautiful future for people! Expand domestic sales and enjoy flax. Xinshen Group will work with you to make the future life better!